You may have missed the first post in this serious, my new year’s resolution was to buy no new clothes this year!

Because what I do know is I spend a ridiculous percentage of my wage on clothes, clothes I do not need. So let’s break it down a bit further at a rough guess I have……

  • 30x Skirts
  • 25x Jumpers
  • 15x Pairs of Jeans
  • 80x Pairs of Shoes
  • 40x Tshirts/Blouses
  • 50x Dresses
  • 15x Trousers

That’s a lot of clothes and that’s just what I have at my house, I have more in storage. So I want to set a goal for myself not to buy any clothes for the next 12 months, I certainly don’t need to, the only thing that would make me want something is clearly out of greed because I have enough clothes. So sorry these posts are not going to be of the latest trends but in fact of old arsed clothes pictured in my favourite looks. If I am trying to reduce my waste then cutting out shopping is really going to help, in fact, I am going to keep an actual diary of what I want to buy and in a month see what I really needed.

So I am now 48 days into my new year’s resolution and I have bought one dress, which is ok, I am not going to beat myself up about it because believe me one dress is much better then the 5 outfits I was buying WEEKLY. This challenge has made me step out of my comfort zone, I have spent all my life dressing as I think I should rather than how I want. From my blog and social media you can see a real change in the way I dress from the last six months, I am now all about taking fashion risks, well maybe not fashion as I have no idea what is on trend, but I do know what I like and I am not afraid to wear!!


As I write this post it is actually the middle of London fashion week and BBC earth have just launched their own of sustainable fashion and lifestyle brand.

“Eco-friendly clothing, homewares and books are being rolled out under the umbrella of BBC Planet, which will act as a kind of kitemark for those who want to change their buying habits and choose more sustainably made products. The brand is kicking off during London fashion week with a collection of sustainable clothes, including sweatshirts from ethical producer Mother of Pearl, made using a dyeing process that uses 10 times less water than conventional methods.” I am very much hoping this brings the problem with fashion damaging our planet to a mainstream audience.

Now I know this is a little heavier than my normal blog posts but it a subject that I am becoming more and more passionate about. For as long as I can remember I have always wanted experiences over things when it comes to buying a new top I would rather spend the money on transport to the nearest beach. I have never bought a house because I would rather travel and I have been very lucky to be able to live the life I want but even in the last ten years I have seen a massive change in the landscape and we are the only ones to blame. I think it’s easy to think this is a problem we won’t see in our lifetime but we are already seeing it. This isn’t an issue that will attract your family in 500 years, long after you are dead this is something that is affecting us now.


Below are just three reasons “fast fashion” is affecting our planet and contributing to climate change!

Increased carbon footprint

The widespread use of synthetic fibres and specifically polyester has the biggest impact on the environment. Polyester emits up to three times carbon dioxide than other fibres such as cotton. It can also take hundreds of years to degrade yet more than 50% of clothes are made from this material. Due to increased consumption in the form of fast fashion, there has been a 157% increase in the amount of polyester used in clothing since the year 2000 to date. Such number should encourage us to choose sustainable fashion brands that produce clothes from natural fibres instead.

Water consumption and pollution

Approximately 2 billion pairs of jeans are produced each year and a pair takes up to 7,000 litres of water to produce. It takes up to 2,700 litres of water to make a single shirt. Over 1.5 million tonnes of hazardous chemicals, which permanently impact the environment, are used in the production of these clothing. Chemicals such as azo dyes, NPEs, and toxic perfluorinated substances are carcinogenic to animals and humans. In total, up to 20% of global water pollution can be attributed to the clothing industry.

Dumping, landfills, waste

The rate at which we are consuming and discarding clothes is contributing to mass waste not only in our own landfills but also in developing countries. First, 6% of textiles produced each year are floor waste and this ends in landfills in the developing countries where our clothes are made. While 80% of the clothes discarded by consumers in major cities could be reused, these typically end up in landfills too.


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